Four formulas. One functional thesis.
Every bag in the Aviara range is built around the same nutritional architecture — botanical wellness, omega-rich plumage support, immune-aware ingredient selection, and species-tuned protein. The result is a coherent line, not four separate products that happen to share a logo.
Meet the Aviara range.
Cockatiel Seed Blend
- 30% protein for daily maintenance & vitality
- Botanical wellness premix · 0.5%
- Flaxseed omega-3 for plumage condition
- Clean label — no artificial flavors
Performance Blend — Finch & Canary
- High protein for active metabolism
- Botanical wellness premix · immunity & digestion
- Omega-3 for feather brilliance
- Aromatic palatability without artificial flavors
Performance Blend — Budgie
- High protein tuned for budgie energy needs
- Seven-herb botanical wellness premix
- Flaxseed for feather & skin support
- Clean ingredient deck — retail premium positioning
Parakeet Seed Blend
- Balanced daily nutrition — protein, fats, fiber
- Botanical wellness premix for digestive comfort
- Omega-3 from flaxseed for healthy plumage
- Made in the USA · clean label
See the alternative range.
A lifestyle-led alternative.
Same nutritional architecture, different visual register. Brand Direction B leans into per-SKU color storytelling and full-bleed lifestyle photography — a softer, more contemporary retail surface for buyers who prefer modern minimalism over heritage detail.
Parakeet Seed Blend
- 30% high protein for daily nutrition
- Botanical wellness premix · 0.5%
- Clean ingredients — no artificial colors
- Teal-accented retail surface
Lovebird Seed Blend
- 30% high protein for daily nutrition
- Botanical wellness premix · 0.5%
- Clean ingredients — no artificial colors
- Terracotta-accented retail surface
Small Bird Seed Blend
- High protein for active small birds
- Seven-herb botanical wellness premix
- Clean ingredients — no preservatives
- Forest-green retail surface variant
Small Bird Seed Blend
- High protein for active small birds
- Seven-herb botanical wellness premix
- Clean ingredients — no preservatives
- Sky-blue retail surface variant
A crowded category needs a clear point of view.
China’s premium bird-food market is no longer empty shelf space. Bird parents already choose between several established international and domestic brands. To earn shelf and earn loyalty, Aviara must stand for something the others don’t.
- Zupreem
- Harrison’s
- Hagen Tropical
- VERSELE LAGA
- Leading Chinese domestic brands
- Generic seed mixes & private label
Our answer borrows directly from what has worked for Timberwolf in dog and cat nutrition for nearly thirty years — functional botanicals at the center of the recipe, not as an afterthought.
Three focused changes — not a reformulation.
We do not want Zeigler to overhaul the working formulas. The three modifications below unlock the marketing story while preserving extrusion compatibility, shelf life, and palatability.
Add the Timberwolf Botanical Wellness Premix
Inclusion of the proprietary seven-herb premix Timberwolf has used across its dog and cat recipes — the single largest unlock for “functional herbal” positioning.
Clean the flavor & sugar deck
Remove artificial grape, strawberry, and cheese flavors. Reduce sugar inclusion for a cleaner label. Retain natural flavor support where palatability and handfeeding acceptance require it.
Introduce flaxseed
Targeted flaxseed inclusion to support omega-3 positioning, feather health, and the premium ingredient perception now expected on retail shelves in China and beyond.
Seven herbs. One Timberwolf signature.
Cleaner deck — without sacrificing palatability.
We are not chasing an unflavored product. We understand the role palatability plays in handfeeding and juvenile bird acceptance. The objective is a cleaner, more premium retail ingredient deck — not a fragile one.
Move Away From
- Artificial grape flavor
- Artificial strawberry flavor
- Artificial cheese flavor
- “Artificial Flavors” labeling on pack
Acceptable & Preferred
- Natural flavor systems where needed
- Nutritional yeast for palatability
- Botanical aromatics from the herb premix
- Whatever Zeigler determines is required for handfeed acceptance
A small addition that says a great deal on shelf.
Assuming the level works well for extrusion stability and shelf life, we target approximately 2.5% flaxseed inclusion. Modest in the bag, meaningful on the panel, decisive on shelf.
Three formulas. One unified brand world.
Each SKU carries the same Botanical Wellness premix, the same clean-label deck, and the same flaxseed-forward panel — tuned for the species in the bag. Below are early visual directions for the four-pound retail bags.
Cockatiel Seed Blend
30% Protein
Performance Blend
High Protein
Performance Blend
High Protein
Parakeet Seed Blend
Made in USA